Blog Details

Free-to-start strategy:

• Search for ideal customers by job title/industry
• Send personalized connection notes
• Share valuable content (not pitches)

Turn customers into advocates:

Example: A SaaS startup got 300+ signups from a free "give $10, get $10" program.

High-ROI content marketing:

• Identify niche blogs with engaged audiences
• Offer expert content (not sales pitches)
• Include 1 relevant backlink to your site

Authentic reach under $100:

"We got 85 signups from a micro-influencer who charged just $50 for a reel." - DTC Founder

Own your audience:

• Create a free WhatsApp community
• Start a niche Facebook group
• Host monthly Twitter/X Spaces

Co-marketing that costs nothing:

• Bundle offers with complementary products
• Co-host webinars with industry peers
• Create joint lead magnets

Free organic traffic:

Template: We provide startups with free SEO content frameworks that rank.

Turn customers into creators:

• Run photo/video contests with small prizes
• Feature customer stories on social media
• Create a branded hashtag challenge

Get media coverage for free:

• HARO responses (Help a Reporter Out)
• Data-driven local news pitches
• Expert commentary on trending topics

"We landed 12 media features in 3 months just by answering HARO queries." - Startup Founder

Self-perpetuating marketing:

Month 1

• Setup LinkedIn outreach
• Launch referral program
• Create content framework

Month 2

• Secure 3 guest posts
• Partner with micro-influencers
• Start community building

Month 3

• Launch UGC campaign
• Execute PR tactics
• Build growth loops

Ongoing

• Double down on what works
• Optimize based on data
• Scale successful channels