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UX Writing that Converts: Microcopy for Startups
Startups that optimize microcopy see 40% higher conversions and 28% better retention. Here's how we improved conversions across BizzUp, SmartRestra, and MiniWebOnline with tiny text changes. How we improved WhatsM's conversions: Result: 31% more clicks and 22% higher conversion How we reduced SmartRestra's support tickets: Impact: 58% fewer password-related support requests and 19% faster signups. How we turned blank slates into opportunities: "No products added yet" "Your digital storefront is ready! Add your first product to start selling →" 3.2x more users Our UX Writing Audit includes:Why Microcopy Matters More Than Ever
5 Microcopy Strategies That Convert
1
Action-Oriented CTAs
2
Error Message Psychology
Case Study: MiniWebOnline's Empty States
Before
After
Result
added first product2025 Microcopy Trends
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