76%

Visit businesses they find on Maps

28%

Result in purchases

5x

More likely to be trusted with listing

93%

Use Maps to find directions

Claim & Verify Your Business

Create or claim your Google Business Profile (GBP) listing. Verification typically requires:

• Postcard verification (most common)
• Phone verification
• Email verification
• Instant verification (for some businesses)

Pro Tip: Ensure your business address matches exactly across all platforms.

Verification Timeline

Postcard: 5-14 days

Phone/Email: Instant

Video: 1-3 days

Optimized Listing Example

Complete business info

High-quality photos

Accurate categories

Regular post updates

Optimize Your Profile Completely

Every detail matters for local SEO:

• Business Name: Exact legal name (no keywords)
• Address: Consistent with other listings
• Phone: Local number preferred
• Categories: Primary + secondary categories
• Hours: Current including holidays
• Attributes: Accessibility, payments accepted, etc.

Master Local SEO Elements

Boost your Maps ranking with these key factors:

• Keywords: In business description and posts
• Backlinks: From local directories and websites
• NAP Consistency: Name, Address, Phone across web
• Reviews: Quantity, quality and response rate
• Local Content: Blog posts about local topics

Pro Tip: Embed your Google Maps location on your MiniwebOnline site for maximum local credibility.

Local SEO Ranking Factors

Review Response Template

Respond within 24 hours for best results

Leverage Customer Reviews

Reviews impact both ranking and conversion:

• Ask for reviews: After positive interactions
• Respond to all reviews: Especially negative ones
• Highlight reviews: On your website and social media
• Offer incentives: For leaving honest feedback (not for positive reviews)
• Monitor regularly: Set up review alerts

Pro Tip: Use QR codes from SmartRestra to make leaving reviews effortless for customers.

Engage With Google Posts & Updates

Regular activity boosts your visibility:

• Post weekly: Updates, offers, events
• Use high-quality images: 720x720px minimum
• Include CTAs: "Call now", "Book online"
• Highlight specials: Seasonal offers
• Share events: Workshops, open houses

Pro Tip: Sync your MiniwebOnline appointment calendar with Google Posts for event promotion.

Posting Frequency Guide