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Naming Your Startup: Tips for a Memorable Brand Name

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Your startup’s name is its first impression—and often its most lasting. A great name can attract investors, customers, and media attention. Here’s how to pick one that sticks.

Why Your Startup Name Matters

A strong name helps you:

  • Stand out in a crowded market
  • Communicate your brand instantly
  • Build recognition (77% of consumers rely on names to judge credibility)

5 Types of Startup Names (With Examples)

1. Descriptive

What it does: "PayPal" (payments), "Salesforce"

Best for: B2B or complex products

2. Abstract

Invented words: "Google," "Zoom"

Best for: Scalable, global brands

3. Compound

Merged words: "Netflix" (internet + flicks), "Snapchat"

Best for: Tech and consumer apps

4. Founder-Based

Personal names: "Tesla," "Dell"

Best for: Consultancies or legacy brands

5. Playful/Puns

Fun twists: "Squarespace," "Mailchimp"

Best for: D2C or lifestyle brands

Step-by-Step Naming Process

1. Brainstorm 100+ Names

Use these techniques:

  • Mashup words: "Instagram" (instant + telegram)
  • Foreign words: "Nike" (Greek goddess of victory)
  • Shorten phrases: "FedEx" (Federal Express)

2. Filter for These 5 Must-Haves

Memorable

Easy to recall after hearing once

Spellable

No confusion (e.g., "Flickr" vs. "Flicker")

Available

Check domains (use MiniWebOnline)

Scalable

Works if you expand products

No Bad Meanings

Google translations in key markets

3. Test Your Top 3 Names

Validate with:

  • 5-second test: Show the name—what do people think you do?
  • Domain availability: .com is ideal (or .io for tech)
  • Trademark search: USPTO.gov or local equivalent

Common Naming Mistakes to Avoid

  • Overly literal: "BestCloudSoftware" (generic)
  • Hard to spell: "Xobni" (inbox backwards)
  • Limiting: "BostonBakery" (problem if you expand)

Tools to Help Name Your Startup

  • Domain generators: LeanDomainSearch, NameMesh
  • AI tools: ChatGPT ("Generate 50 startup names for [industry]")
  • Trademark check: USPTO, TMView (EU)

Pro Tip

Say the name out loud 10 times. If it’s awkward to pronounce or remember, keep brainstorming.

Final Thought

Your startup’s name is the foundation of your brand. Spend time on it—but don’t overthink. Even "Apple" was a risky choice once.

2 comment on “Naming Your Startup: Tips for a Memorable Brand Name”

Name: Siddharth Yadav

Comment: Naming can be so tricky. This simplifies the process.



Name: Priya Bansal

Comment: Love the idea of making the name tell a story!



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