The 80/20 Content Rule

Most businesses post too many sales pitches. The winning formula:

• 80% valuable content (tips, insights, entertainment)
• 15% engagement posts (questions, polls)
• 5% direct sales content

Pro Tip: Use WhatsM by BizzUp to schedule your content mix in advance.

Sample Content Mix

Monday: Industry tip

Wednesday: Customer story

Friday: Fun poll

Sunday: Product feature

Best Times to Post

Instagram: 7-9 AM & 5-7 PM

Facebook: 9 AM-12 PM

LinkedIn: 8-10 AM

Twitter: 12-3 PM

Timing Is Everything

Posting when your audience is most active can double your engagement:

• Use platform insights to find your best times
• Test different times for 2 weeks
• Schedule posts in advance during peak windows

Pro Tip: BizzUp's auto-scheduler posts at optimal times for each platform.

Hashtag Hierarchy

Stop using random hashtags. Implement this strategy instead:

• 3-5 industry hashtags (medium competition)
• 2-3 niche hashtags (low competition)
• 1-2 branded hashtags (your business name)
• 1 trending hashtag (when relevant)

Pro Tip: Save hashtag groups in BizzUp for different post types.

Example for a Bakery

Engagement Boosters

"Which flavor should we make next?"

"Tag a friend who loves desserts!"

"Double tap if you agree!"

The Engagement Loop

More comments = more visibility. Create posts that spark conversations:

• Ask questions in your captions
• Create "tag a friend" posts
• Run polls and quizzes in Stories
• Respond to every comment within 1 hour

Pro Tip: Use WhatsM to quickly respond to messages across platforms.

Repurpose Like a Pro

Create once, use everywhere - the smart way to maximize content:

• Turn blog posts into carousel posts
• Transform testimonials into Stories
• Create short videos from long content
• Use user-generated content

Pro Tip: BizzUp's content calendar helps you plan repurposing across platforms.

Content Repurposing Flow